We arrived at sin city Sunday August 17th to attend Modern Assembly, the alliance between the Agenda, Accessories The Show, Capsule, Liberty, MRket, and Stitch trade show. The show took place at The Sand Expo inside The Venetian Hotel August 18th – 20th.  Once arriving to our hotel room, Kenny (Assistant Store Buyer), ET ( Media ), and myself headed down to the hotel pool, 2 Fireball shots and 2 beers in, to relax and enjoy the city of sin before things kicked off Monday morning.  Here’s a video recap of our experience at this years Modern Assembly show.  Booze, Gambling, and Street wear equals one hell of a time in Las Vegas.

- @theolainez

Thursday, August 21st, we hosted another great Soul Assassins Radio show at Backside. It was a full house blessed with talented artists and the fans who came through to show love. We had guest DJ Dre Sinatra on the turntables, reppin’ Young California. The WestCoast vibes continued with Young Scrap, DJ Mustard’s latest collab, then Problem & Bad Lucc in the Diamond Lane. Finally, we switched things up with some EastCoast love when La Coka Nostra’s Slaine joined us too!

Remember to catch the live interview tomorrow night @7pm PT on Sirius XM’s Shade 45. Join us at Backside every Thursday evening from 7pm PT – 9pm PT to watch the live taping of Soul Assassins Radio w/ host Ern Dogg. Follow us on Instagram to find out our next guest! You can even use the promo code “SOUL” to save 20% off your final purchase at backsideonline.com.

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Thursday, August 14, we had the legendary DJ Babu of Dilated Peoples and the Beat Junkies Crew come through Backside for Soul Assassins Radio. Babu has blessed the hip hop community with over 2 decades of producing, scratching and beat-juggling. He continues to be an inspiration with the release of Dilated’s new album, Directors of Photography. Tune in every Tuesday night @7pm PT on Sirius XM’s Shade 45 to hear the live interviews. Join us at Backside every Thursday evening from 7pm PT – 9pm PT to watch the live taping of Soul Assassins Radio w/ host Ern Dogg. Follow us on Instagram to find out our next guest!

You can even use the promo code “SOUL” to save 20% off your final purchase at backsideonline.com.

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There was a period in LA where Hip Hop shows were falling out. Many of the backpackers in the Los Angeles Hip Hop scene couldn’t seem to find the right show. With the closing of the Knitting Factory in Hollywood, finding the right line up of artist under one roof was becoming a rare thing. Of course we always had Rock The Bell and Paid Dues to look forward too, but in November of 2013 Rhymefest LA emerged from its roots and launched their concert series. Saturday, August 16 2014, Rhymefest LA kept to its roots at the Pomona Fox Theater and brought out some of Hip Hop greatest.


It was a last minute invitation that got me to the event on Saturday. I was at the store when Backside Kicks Division Manager, Miki, mentioned he was meeting with Craig G. I grabbed my camera and quickly hit the road. Once arriving to the Pomona Fox Theater, Supernatural was already getting busy as Dj Rhettmatic backed him up on the 1′s and 2′s. Supernat delivered a hard hitting set, seeing peoples reaction I new hip hop was well and alive that night.


The line up consisted of heavy hitters like  Supernatural, Chino XL, Craig G, The Cloaks, Noa James, Rebels To The Grains, Sage Francis, Slum Village, And Hieroglyphics. Hosted by Dj Lala and in between dj sets by Dj Luman.



Rhymefest LA packed the Pomona Fox Theater with a crowd of Hip Hop heads involved and alive with the music and its culture. People were able to hang and check out the vendors in the theaters patio. Live graffiti was in full effect and what seemed to me to be a writers bench meet up set up by OG Husky Radio. Djs, emcees, graffiti writers, and B Boys were all rocking with Rhymefest LA.



A disguised Sage Francis hit the stage with a hat and wig, which later came off as he had the crowd rocking with him. Seeing Sage Francis live to me back to 02, skateboarding the streets, bumping ‘Personal Journal’. He ended his set with his classic jam that had everyone yelling “DAMAGE” to the stage. In between Sage Francis and the next act ,the Rhymefest LA staff treated the crowd to J Dilla custom donuts presented by YUMYUM Donuts in honor of the J Dilla Exhibit.


Slum Village hit the stage dropping the bangers. Hits like Climax and Players had the place rocking. Unfortunately, I wasn’t able to stay and catch Hiero for I had an early drive in the A.M. to Las Vegas the next day. Overall an awesome night well spent at Rhymefest LA. I definitely recommend people to stay connected with Rhymefest LA and stay updated on their next concert series. I can see the growth happening in the near future. I look forward to their next one.

Check out and download DJ LaLa latest Rhymefest LA Vol. 2 mix on Soundcloud.



On July 22, 2014, Vain & Valor released their new 12″ EP ‘Restless’ via Los Angeles – based post punk/hardcore record label Anchor Eighty Four. For those of you wondering, Vain & Valor was formed in 2012 and is quickly on the rise on becoming one of Los Angeles’ most promising hardcore bands. Their punk rock influences range from bands as Pianos Become The Teeth, Being As An Ocean, La Dispute, Converge, and Touche Amoré. ‘Restless’ has 6 tracks that will satisfy fans of punk rock and hardcore music. Besides the instrumental side to the EP, the lyrical side that ties down the music is very raw. Im a big fan of reading lyrics in order to fully comprehend and appreciate the intensity of certain songs. For instance, my favorite track on ‘Restless’ is ‘Like Father Like Son.’ This song has a heavy kick to it when it comes to lyrics. Overall, the words used in their music allows one to reflect apon their lives, or so I felt that way. I believe the members of the band wanted us to feel that way as they were writing their music. Not only does Vain & Valor give it all when they are recording their music, they also know how to put on an entertaining live performance. If you enjoy a very “in your face” type of show, then this is the perfect band for you to see. They are currently touring the U.S and will be performing in Los Angeles on August 9th.




- Darone Sassounian


Two teams met on the field Saturday July 12th at Pan Pacific Park in Los Angeles,Ca. G-Pen (Grenco Science) in black and Hall of Fame in white got together for their All-Star game to celebrate their upcoming G-Pen x Hall of Fame collaboration. Things kicked off with a Home Run Derby where all participants got a chance to knock the ball out the park.



Custom Baseball jerseys and snapbacks made up the teams uniforms. Many came out to supports the event and walked away with a cool gift courtesy of G-Pen x HOF. Even the local paletero took part in the game by being the events personal ball park vendor.


It was a close game at the end, but Grenco Science was the winner. Final score Grenco Science 10 – Hall of Fame 9


Make sure to follow up on the G-Pen x HOF collaboration and check out our recent Hall of Fame arrivals.

- @theolainez

Agenda NYC is just around the corner.  Occurring twice a year during New York’s Men Market week, Agenda NY takes place in the heart of Manhattan, and host over 250 brands. Akomplice, being one of the brands they host, teamed up with BSCMP and Agenda to bring us an exclusive Agenda New York collab. Earlier this week, Akomplice released a sneak peek on their instagram account titled “You ain’t got enough stamps in your passsport.” They give us a close up of what could be a bucket hat or 5 panel. Only time will tell. Follow our instagram account as Backside hits the road for Agenda.


This year marked the 11 year anniversary of the official #GoSkateboardingDay around the world. Skateboarders ditch their obligations to go skateboard on Saturday June 21st. Burbank Skatepark celebrated the day by hosting a full evening of live music and best tricks contest. Backside as one of their proud sponsor attended the event. Front side board-slides down rails to your kick flips off the bay, kids were killing it. Overall a fun evening for the crew. Even though every day should be go skateboarding, it was awesome seeing everyone come out and be part of the event.






Download Mix Here.

Here is the latest mix from Dj Wrex title “Irie” featuring island vibes with tracks from Common Kings, J Boog, Rebelution, Katchafire, Sublime and much more. Enjoy!

Soja – Jah Atmosphere
Anuhea – Simple Love Song
Kolohe Kai – This is the Life
Iration – Falling
The Green – Wake Up
Kolohe Kai – Ehu Girl
Stephen Marley Ft. Melanie Fiona – No Cigarette Smoking (In My Room)
The Mana’o Company – Roots Rockin
Ekolu – Down In The Valley
Kolohe Kai – Cool Down
Katchafire – Irie
Damon Williams Feat. Ekolu – Downpressor Man
The Mana’o Company – Honey
UB40 – Bring Me Your Cup
Alborosie – Kingston Town
Anuhea – Come Over Love
Common Kings – Alcoholic
Stephen Marley Ft. Damian Marley – Jah Army
The Mana’o Company Ft. Three Plus & Fiji – Steppin Out
Collie Buddz – Blind To You
The Mana’o Company – Drop Baby Drop/Who Loves You Pretty Baby
Katchafire – Sweet As
Rebelution – Safe and Sound
Rebel Souljahz – Play Me Like a Fool
Steel Pulse – Worth His Weight In Gold (Rally Round)
Steel Pulse – Roller Skates
Sublime With Rome – Can You Feel It (Ft. Wiz Khalifa)
Fiji – Smokin’ Session
Junior Kelly – Boom draw
Beres Hammond -Rock Away
Dirty Heads – Lay Me Down
Peter Andre – Mysterious Girl
Kymani Marley – New Heights
SDIB - Midnight Hour
J Boog – Let’s Do It Again
Common Kings – No Other Love (Feat. J-Boog & Fiji)
Magic – Rude

Yes, you read that correctly. Sacramento – based experimental/industrial hip – hop/noise group, Death Grips released the first half of their fourth studio album ‘The Powers That B’ on Sunday June 8, 2014. The first half of ‘The Powers That B’ which is called ‘Niggas on the Moon’ is quite brilliant. First of all, its Death Grips! I love all of their work and their attitude towards the music industry. Every record that Death Grips have released has had its own sound and personality. All of their previous records have had an emphasis on their glitched drums, synthesizers, and dark/raw/aggressive vocals. The first half of their new full length album is less agressive when it comes to vocals and there is a lot of sampling going on. The main sampling in the production of the first half of this album are chopped up vocals from Icelandic singer-songwriter Björk. Theres also a new approach to this record in terms of vocals and production. Theres a lot of fast paced glitchiness (for lack of a better term) and the vocals unleash some sort of paranoia and insecurity within oneself. Dont let that stop you from listening to their music. This is one of the main reasons as to why I love this group so much. They release what they want, they produce music that makes themselves and myself feel ultimately human, and they produce music that channels their emotions to their audience. Pure music at its finest and they are way ahead of their time. The second half ‘The Powers That B’ which is called ‘Jenny Death’ will be released some time later on this year. Previous records such as, ‘Exmilitary’, ‘The Money Store’, ‘No Love Deep Web’, and ‘Government Plates’ have instilled Death Grips on the minds of all fans of experimental music. I believe ’The Powers That B’ will deliver something different, but nothing short of brilliance.

(Death Grips will be on tour with Nine Inch Nails and Soundgarden this summer, they’re also headlining at FYF Fest)



(Death Grips members from left to right)

Programmer and keyboardist – Andy ‘Flatlander’ Morin

Programmer and Drummer – Zach Hill

Vocalist – Stefan ‘MC Ride’ Burnett

- Darone Sassounian