On September 23rd, New York City based Indie Rock group ‘The Drums’ released their highly anticipated album ‘Encyclopedia’ via Minor Records. Being a fan of The Drums, I highly appraise their self titled album ‘The Drums’ and sophomore album ‘Portamento.’ Their self titled album allowed them to gain fans from all over the world by setting a certain sound to their music. However, in my opinion ‘Portamento’ was a better LP. I believe every track on that record had a darker and more matured tone to it. ‘Portamento’ reminded me of a few influential bands from the past, such as Joy Division, The Smiths, and The Cure. I was supposed to see The Drums perform at the El Rey Theatre on May 14, 2012, but unfortunately couldn’t make it. From what I heard, that was a very intimate and amazing show. Later on that year, Jonny Pierce (the lead singer of The Drums) announced that he’d be working on a solo project and that he’d be taking a break from The Drums. So, you could already imagine, I was very mad at myself for not making it to that show at the El Rey. By updating myself on The Drums in the past couple years, I read that the group nearly broke up and dissolved. Jonny Pierce and Jacob Graham, who have been close friends since childhood, decided to continue The Drums without the past members. So for the time being they are a musical duo. At first I thought; “Sure, The Drums have a new LP thats been recorded, it’s exciting because I love the band, but will they be the same?” After listening to Encyclopedia I realized that they are not the same as before, they’re better. Songs such as “Let Me”, “Deep In My Heart”, and “I Hope Time Doesn’t Change Him” are solid tracks that prove that The Drums never lost their touch, and for some fans such as myself, they are better than before. Backside Records currently carries the new release ‘Encyclopedia’ and we always restock on ‘The Drums’ and ‘Portamento’. For those of you who would like to see The Drums perform live, they will be at The Mayan Theatre on Sunday October 5, 2014.


Jonny and Jacob, don’t ever break up The Drums…ever!



- Darone Sassounian

We arrived to the Murs316 Stage Sunday Afternoon. Bummed we missed the homies Pterodactyl Jones set, we headed over to the beer garden to grab some brews. Cool thing about the beer garden was that it over looked the Murs316 Stage. Awesome place to enjoy a beer and live Hip Hop. Sunday’s line up was looking promising.


HBK was in the house as IAMSU! represented for the bay as the crowd got wavy to jams like “Only That Real”


Seeing N.O.R.E was bit nostalgic for myself. I remember in 02 watching”Nothing” on MTV and spitting the intro as it played. N.O.R.E. was that dude. Being backed by Alchemist the due brought out the gems.


And if you’re wondering if N.O.R.E. performed “Oye Mi Canto”… He sure did.


Killer Mike and Dj Trackstar took stage after N.O.R.E classic performance. The nostalgia continued as Killer Mike performed his classic as well.


He also did classic he had been featured on like Outkast “The Whole World” and Bone Crushers “Never Scared”


El- P joined Killer Mike to perform as Run The Jewels, who just got signed to Nas’s label, Mass Appeal Records FYI.


The night wasn’t over yet. Dj Quik and his band of talented musicians closed out the Murs316 Stage. This being the third time seeing Quik performed, I was amazed on how well he conducted his band and how he fine tuned the sound before breaking in to his music.


Dubs up high as DJ Quick spoke to the crowd on creating music and keeping music alive in this day and age.


Seeing the success and variations that the stage had over the weekend, I look forward to what the future has in store for the Murs316 Stage at the Sunset Music Festival.  Good times, awesome people, great  environment; the Sunset Strip is a good place for the Murs316 Stage.

Additional photos by @itsalexcampos

- @theolainez  



Over the weekend the famous Sunset Strip held its annual Sunset Strip Music Festival. Famous for their multiple event venues located on the blvd, SSMF brought together a line up of artist like Jane’s Addiction, Empire of the Sun, Mayer Hawthorne. This year SSMF partnered up with Murs and added the Murs316 Stage. With the absence of major Hip Hop festivals like Rock The Bells and Paid Dues, Southern California was due for an event like this. Headliners like Dj Quik and Bun B gave the stage a presence over the weekend. Backside linked up with the festival to give away a pair of tickets to SSMF as well as cover the event.


Day 1 started off around 3pm after having lunch over at Chick-Fil-A. We arrived at the festival in time to catch Long Beach natives, Aston Matthews and Joy Fatts over at the MURS316 Stage. As always, the due brought the energy and got everyone going. Bangers like ‘Scott Steiner’ and ‘Like This’ had the crowd bouncing.


Rhymesayers/Doom Tree emcee P.O.S broke the barriers and jumped into the crowd as the sun set over the Sunset Strip. Not only did he bring the people closer and unleashed an energetic performance.


Funk Volume was also present as Dizzy Wright took stage with a live band backing him.


The time had come for everyone to “bring out the rice”. Jody HighRoller aka Riff Raff came out stunning  tip toeing in his Jordans. Probably my favorite performance of the night tbh. Not only did he rock out to “Kokayne”, but also got his hair braided as he performed “Lil Mama I’m Sorry.”



AYYYYYEEEEE!!! The Trill Og himself closed out the stage with the presences of Estevan Oriol and his brothers. In which he surprised them by having the whole crowd sing happy birthday while on stage. UGK was definitely  in the house as Bun B performed their hits and honored his UGK affiliate Pimp C.



Over all, Day 1 was a success. It was great seeing new acts mesh with older acts on a stage that can only be hosted by the LA Hip Hop curator, Murs.


IT HAS ARRIVED!!! Our first installment to our Q&A series titled “A Quickie w/ Backside.”  We’re very fortunate to attend big events where we bump elbows with some of our generations iconic figures in the lifestyle that we all live in. Theo Lainez, coordinator of “A Quickie w/ Backside” teamed up with Backside staff member Kenny and videographer ET, to put together this segment. The first episode takes place in Las Vegas, NV at Modern Assembly.  Featuring DMC of Run DMC, Dimepiece LA, Patrick Liberty of Akomplice, and Carrot Top (Yes, Carrot Top). With the idea in mind and no script to follow, we explored the trade show to seek interviews and bring y’all exclusive info that not even TMZ can get you. Enjoy the first of many episode to come.

- @theolainez

On September 9th, Toronto based Noise Rock duo, Death From Above 1979, released their long awaited second LP ‘The Physical World.’  Fans can finally rejoice after waiting ten years of listening to the bands first LP ‘You’re a Woman, I’m a Machine’ over and over again. Don’t get me wrong, “You’re a Woman, I’m a Machine’  is an incredible record, but a new record from DFA1979 was long over due. Was it worth the wait? Of course it was! ‘The Physical World’ hits hard with Sebastien Grainger’s intense drumming and punk influenced vocal delivery, and Jesse F. Keeler’s heavy bass play. Everything about ‘The Physical World’ screams Death From Above 1979! This album sounds like it was recorded in 2004 along with “You’re a Woman, I’m a Machine’. My favorite tracks off of this record are ‘Government Trash’ and ‘Gemini.’ There could be so many things one can say about Death From Above 1979, but that would take up so much from the one important thing that we should all do, and that is to listen to the record. Overall, I believe that this is a solid sophomore LP for the duo and it will open the gates for more music and live performances for the future. Death From Above 1979 will be performing in Los Angeles at The Regent Landmark Theatre on November 14.



- Darone Sassounian

Tonight at The House of Blues, Los Angeles – based hip – hop artist R-MEAN will be launching his long awaited tour for his full length album ’7 Deadly Sins.’ Last time around when R – MEAN had a show at The House of Blues, there was a very good reception from the audience. The venue was nearly full and the crowd had a great time. R-MEAN has done a generous favor to his fans and the public by making the show free for all above the age of 18. R-MEAN has risen above the unnoticeable side of hip – hop by  becoming somewhat of an icon throughout the underground scene in Los Angeles. R-MEAN is known for helping out his fans and always being involved in the campaign to raise awareness of The Armenian Genocide, with that being said, it’s time for the fans to do the same. R-MEAN has launched a ‘Kickstarter’ campaign to help this project ascend. The support of the fans will allow him to fully accomplish what is to become ’7 Deadly Sins.’ All in all, it’s going to be a great show with a bunch of special guests, and it’s going to be a good year for R-MEAN and his fans.




- Darone Sassounian

Thursday, September 4th, Backside hosted Sirius XM Shade 45′s Soul Assassins Radio with special guests – the legendary Souls of Mischief and ATL’s very own, Roscoe Dash! Remember to catch the live interview tonight @7pm PT on Sirius XM Shade 45’s Soul Assassins Radio. Join us at Backside every Thursday evening from 7pm PT – 9pm PT to watch the live taping of Soul Assassins Radio w/ host Ern Dogg & DJ Truly Odd. Follow us on Instagram to find out our next guest!

You can even use the promo code “SOUL” to save 20% off your final purchase at backsideonline.com.

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Another great night at Backside, that’s how we chill from ’94* till infinity.

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All the way Turnt Up w/ Roscoe Dash


Ahmed Gallab also known as ‘Sinkane’ released his new studio album ‘Mean Love’ on September 2, 2014 via Death From Above (DFA) Records. Prior to working on his solo career, Sinkane had drummed for various artists and bands such as ‘of Montreal’ and ‘Caribou.’ ‘Mean Love’ is a special record. It has many sounds to it, varying from soul music, Sudanese pop, krautrock, jazz, and funk. If one word were to be used to describe this record or even Sinkane’s style, it would be “Afropop”. Also, while listening to this record, you could vaguely hear the influence Caribou had on Sinkane. His musical style reminds me of the works of the slower paced songs of Toro y Moi, which happens to impress me. Unfortunately, this record wont be available in LP or CD format in the States until after late September. So our customers will have to wait just a little longer for their physical copies. Dont worry, it’ll be worth the wait.


- Darone Sassounian

We arrived at sin city Sunday August 17th to attend Modern Assembly, the alliance between the Agenda, Accessories The Show, Capsule, Liberty, MRket, and Stitch trade show. The show took place at The Sand Expo inside The Venetian Hotel August 18th – 20th.  Once arriving to our hotel room, Kenny (Assistant Store Buyer), ET ( Media ), and myself headed down to the hotel pool, 2 Fireball shots and 2 beers in, to relax and enjoy the city of sin before things kicked off Monday morning.  Here’s a video recap of our experience at this years Modern Assembly show.  Booze, Gambling, and Street wear equals one hell of a time in Las Vegas.

- @theolainez