On September 9th, Toronto based Noise Rock duo, Death From Above 1979, released their long awaited second LP ‘The Physical World.’  Fans can finally rejoice after waiting ten years of listening to the bands first LP ‘You’re a Woman, I’m a Machine’ over and over again. Don’t get me wrong, “You’re a Woman, I’m a Machine’  is an incredible record, but a new record from DFA1979 was long over due. Was it worth the wait? Of course it was! ‘The Physical World’ hits hard with Sebastien Grainger’s intense drumming and punk influenced vocal delivery, and Jesse F. Keeler’s heavy bass play. Everything about ‘The Physical World’ screams Death From Above 1979! My favorite tracks off of this record are ‘Government Trash’ and ‘Virgins.’ There could be so many things one can say about Death From Above 1979, but that would take up so much from the one important thing that we should all do, and that is to listen to the record. Overall, I believe that this is a solid sophomore LP for the duo and it will open the gates for more music and live performances for the future.



- Darone Sassounian

Tonight at The House of Blues, Los Angeles – based hip – hop artist R-MEAN will be launching his long awaited tour for his full length album ’7 Deadly Sins.’ Last time around when R – MEAN had a show at The House of Blues, there was a very good reception from the audience. The venue was nearly full and the crowd had a great time. R-MEAN has done a generous favor to his fans and the public by making the show free for all above the age of 18. R-MEAN has risen above the unnoticeable side of hip – hop by  becoming somewhat of an icon throughout the underground scene in Los Angeles. R-MEAN is known for helping out his fans and always being involved in the campaign to raise awareness of The Armenian Genocide, with that being said, it’s time for the fans to do the same. R-MEAN has launched a ‘Kickstarter’ campaign to help this project ascend. The support of the fans will allow him to fully accomplish what is to become ’7 Deadly Sins.’ All in all, it’s going to be a great show with a bunch of special guests, and it’s going to be a good year for R-MEAN and his fans.




- Darone Sassounian

Thursday, September 4th, Backside hosted Sirius XM Shade 45′s Soul Assassins Radio with special guests – the legendary Souls of Mischief and ATL’s very own, Roscoe Dash! Remember to catch the live interview tonight @7pm PT on Sirius XM Shade 45’s Soul Assassins Radio. Join us at Backside every Thursday evening from 7pm PT – 9pm PT to watch the live taping of Soul Assassins Radio w/ host Ern Dogg & DJ Truly Odd. Follow us on Instagram to find out our next guest!

You can even use the promo code “SOUL” to save 20% off your final purchase at backsideonline.com.

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Another great night at Backside, that’s how we chill from ’94* till infinity.

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All the way Turnt Up w/ Roscoe Dash


Ahmed Gallab also known as ‘Sinkane’ released his new studio album ‘Mean Love’ on September 2, 2014 via Death From Above (DFA) Records. Prior to working on his solo career, Sinkane had drummed for various artists and bands such as ‘of Montreal’ and ‘Caribou.’ ‘Mean Love’ is a special record. It has many sounds to it, varying from soul music, Sudanese pop, krautrock, jazz, and funk. If one word were to be used to describe this record or even Sinkane’s style, it would be “Afropop”. Also, while listening to this record, you could vaguely hear the influence Caribou had on Sinkane. His musical style reminds me of the works of the slower paced songs of Toro y Moi, which happens to impress me. Unfortunately, this record wont be available in LP or CD format in the States until after late September. So our customers will have to wait just a little longer for their physical copies. Dont worry, it’ll be worth the wait.


- Darone Sassounian

We arrived at sin city Sunday August 17th to attend Modern Assembly, the alliance between the Agenda, Accessories The Show, Capsule, Liberty, MRket, and Stitch trade show. The show took place at The Sand Expo inside The Venetian Hotel August 18th – 20th.  Once arriving to our hotel room, Kenny (Assistant Store Buyer), ET ( Media ), and myself headed down to the hotel pool, 2 Fireball shots and 2 beers in, to relax and enjoy the city of sin before things kicked off Monday morning.  Here’s a video recap of our experience at this years Modern Assembly show.  Booze, Gambling, and Street wear equals one hell of a time in Las Vegas.

- @theolainez

Thursday, August 21st, we hosted another great Soul Assassins Radio show at Backside. It was a full house blessed with talented artists and the fans who came through to show love. We had guest DJ Dre Sinatra on the turntables, reppin’ Young California. The WestCoast vibes continued with Young Scrap, DJ Mustard’s latest collab, then Problem & Bad Lucc in the Diamond Lane. Finally, we switched things up with some EastCoast love when La Coka Nostra’s Slaine joined us too!

Remember to catch the live interview tomorrow night @7pm PT on Sirius XM’s Shade 45. Join us at Backside every Thursday evening from 7pm PT – 9pm PT to watch the live taping of Soul Assassins Radio w/ host Ern Dogg. Follow us on Instagram to find out our next guest! You can even use the promo code “SOUL” to save 20% off your final purchase at backsideonline.com.

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Thursday, August 14, we had the legendary DJ Babu of Dilated Peoples and the Beat Junkies Crew come through Backside for Soul Assassins Radio. Babu has blessed the hip hop community with over 2 decades of producing, scratching and beat-juggling. He continues to be an inspiration with the release of Dilated’s new album, Directors of Photography. Tune in every Tuesday night @7pm PT on Sirius XM’s Shade 45 to hear the live interviews. Join us at Backside every Thursday evening from 7pm PT – 9pm PT to watch the live taping of Soul Assassins Radio w/ host Ern Dogg. Follow us on Instagram to find out our next guest!

You can even use the promo code “SOUL” to save 20% off your final purchase at backsideonline.com.

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There was a period in LA where Hip Hop shows were falling out. Many of the backpackers in the Los Angeles Hip Hop scene couldn’t seem to find the right show. With the closing of the Knitting Factory in Hollywood, finding the right line up of artist under one roof was becoming a rare thing. Of course we always had Rock The Bell and Paid Dues to look forward too, but in November of 2013 Rhymefest LA emerged from its roots and launched their concert series. Saturday, August 16 2014, Rhymefest LA kept to its roots at the Pomona Fox Theater and brought out some of Hip Hop greatest.


It was a last minute invitation that got me to the event on Saturday. I was at the store when Backside Kicks Division Manager, Miki, mentioned he was meeting with Craig G. I grabbed my camera and quickly hit the road. Once arriving to the Pomona Fox Theater, Supernatural was already getting busy as Dj Rhettmatic backed him up on the 1′s and 2′s. Supernat delivered a hard hitting set, seeing peoples reaction I new hip hop was well and alive that night.


The line up consisted of heavy hitters like  Supernatural, Chino XL, Craig G, The Cloaks, Noa James, Rebels To The Grains, Sage Francis, Slum Village, And Hieroglyphics. Hosted by Dj Lala and in between dj sets by Dj Luman.



Rhymefest LA packed the Pomona Fox Theater with a crowd of Hip Hop heads involved and alive with the music and its culture. People were able to hang and check out the vendors in the theaters patio. Live graffiti was in full effect and what seemed to me to be a writers bench meet up set up by OG Husky Radio. Djs, emcees, graffiti writers, and B Boys were all rocking with Rhymefest LA.



A disguised Sage Francis hit the stage with a hat and wig, which later came off as he had the crowd rocking with him. Seeing Sage Francis live to me back to 02, skateboarding the streets, bumping ‘Personal Journal’. He ended his set with his classic jam that had everyone yelling “DAMAGE” to the stage. In between Sage Francis and the next act ,the Rhymefest LA staff treated the crowd to J Dilla custom donuts presented by YUMYUM Donuts in honor of the J Dilla Exhibit.


Slum Village hit the stage dropping the bangers. Hits like Climax and Players had the place rocking. Unfortunately, I wasn’t able to stay and catch Hiero for I had an early drive in the A.M. to Las Vegas the next day. Overall an awesome night well spent at Rhymefest LA. I definitely recommend people to stay connected with Rhymefest LA and stay updated on their next concert series. I can see the growth happening in the near future. I look forward to their next one.

Check out and download DJ LaLa latest Rhymefest LA Vol. 2 mix on Soundcloud.



On July 22, 2014, Vain & Valor released their new 12″ EP ‘Restless’ via Los Angeles – based post punk/hardcore record label Anchor Eighty Four. For those of you wondering, Vain & Valor was formed in 2012 and is quickly on the rise on becoming one of Los Angeles’ most promising hardcore bands. Their punk rock influences range from bands as Pianos Become The Teeth, Being As An Ocean, La Dispute, Converge, and Touche Amoré. ‘Restless’ has 6 tracks that will satisfy fans of punk rock and hardcore music. Besides the instrumental side to the EP, the lyrical side that ties down the music is very raw. Im a big fan of reading lyrics in order to fully comprehend and appreciate the intensity of certain songs. For instance, my favorite track on ‘Restless’ is ‘Like Father Like Son.’ This song has a heavy kick to it when it comes to lyrics. Overall, the words used in their music allows one to reflect apon their lives, or so I felt that way. I believe the members of the band wanted us to feel that way as they were writing their music. Not only does Vain & Valor give it all when they are recording their music, they also know how to put on an entertaining live performance. If you enjoy a very “in your face” type of show, then this is the perfect band for you to see. They are currently touring the U.S and will be performing in Los Angeles on August 9th.




- Darone Sassounian


Two teams met on the field Saturday July 12th at Pan Pacific Park in Los Angeles,Ca. G-Pen (Grenco Science) in black and Hall of Fame in white got together for their All-Star game to celebrate their upcoming G-Pen x Hall of Fame collaboration. Things kicked off with a Home Run Derby where all participants got a chance to knock the ball out the park.



Custom Baseball jerseys and snapbacks made up the teams uniforms. Many came out to supports the event and walked away with a cool gift courtesy of G-Pen x HOF. Even the local paletero took part in the game by being the events personal ball park vendor.


It was a close game at the end, but Grenco Science was the winner. Final score Grenco Science 10 – Hall of Fame 9


Make sure to follow up on the G-Pen x HOF collaboration and check out our recent Hall of Fame arrivals.

- @theolainez